The Scandinavian style is defined above all by its natural and elegant spirit, a set of furniture, small decoration, neutral colors. This 100% Nordic style reveals a soft and serene atmosphere. The first golden age of Scandinavian design extends from the 1930s to the early 1970s. Its founding fathers were Alvar Aalto, Arne Jacobsen, Borge Mogensen, Hans J. Wegner, Verner Panton, Poul Henningsen and Maija Isola. These precursors provided the model and the corpus of values on which the new Scandinavian design continues to rely today: durability, functionality, reliability, honesty. But also less material values such as simplicity, equality, joy, boldness, everyday pleasure, visible through the simple, graphic and often colorful forms of the new Scandinavian design.