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Nestled in the heart of central Iowa, approximately 20 miles south of I-80, the What Cheer Flea Market is a haven for collectors and treasure hunters alike. Established in 1976, this iconic thrice-yearly market has become one of the Midwest's premier destinations for antiques and collectibles, attracting a wide variety of enthusiasts and casual visitors.
Sprawling across the Keokuk County Fairgrounds, the market presents a vast tableau of pop-up booths, tents, RVs and tables that weave through the grassy fields and spill out into the numerous show barns in the area. With more than 400 exhibitors from several states, the market offers a kaleidoscope of treasures ranging from pristine antiques to quirky collectibles.
A testament to diversity and affordability, the What Cheer Flea Market hosts a harmonious mix of local amateurs and seasoned traveling professionals. The wide variety of goods on display includes furniture, action figures, tools, primitives, postcards, antique glass, farm machinery, jewelry, upcycled items, china, stamps, coins, baseball cards, and much more. The negotiable prices and varying degrees of quality add an element of excitement to the treasure hunt and ensure that every visitor leaves with a unique find.
Beyond the lure of hidden treasures, the market tantalizes the senses with a gastronomic adventure. Four concession stands dot the landscape, offering a variety of delicious treats, including kettle corn and the much-praised funnel cake. The mix of flavors and aromas complements the vibrant atmosphere and enhances the overall experience for visitors.
However, the sheer size and variety of the What Cheer Flea Market can be overwhelming to the uninitiated. Visitors who approach the market with a sense of trepidation may find themselves adrift in the labyrinthine alleys of secondhand commerce. But those who embrace the adventure, armed with an opportunistic spirit, will uncover the market's redemptive beauty and leave with not only tangible treasures, but cherished memories.
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